I have been coloring my hair at home for 23 years. This was my first time using the John Freida Precision Foam color. It was the easiest application process EVER! I did not make any mess, no random dots of color on the counter, floor, or walls. The color foam stayed put, didnt splatter, it just went where I put it and stayed there. The odor level of this product seemed much more tolerable to me and my family than any other I have used in the past. The color is beautiful and shiney. So much so I keep catching my husband just staring at my hair. I asked him why the first time I caught him and he said, "it's just so pretty I can't help but stare". Thats all I need to know I have found my new favorite hair dye!!!!